Press Release: 2024-05-03
Partner Casey Hernandez Joins Corporate Communications Practice, Expansion Result of 225% Growth; Six additional hires increase the firm’s public opinion and strategic communications expertise
FOR IMMEDIATE RELEASE
Contact: Adam Abrams (202) 331-1110; adam@sevenletter.com
WASHINGTON, DC – (May 2, 2024) – Seven Letter, an expertise-powered bipartisan strategic communications firm with offices in Washington & Boston, today announced the addition of Casey Hernandez as a Partner to its growing team of communicators.
An accomplished communications executive with two decades of corporate and political communications experience, Casey was most recently senior vice president for global corporate communications at Herbalife, a publicly traded nutrition and wellness company headquartered in Los Angeles, where she managed the company’s overall communications strategy, including CEO positioning and communications, media relations, internal communications, creative content development, ESG communications and social media engagement.
Prior to her time at Herbalife, Casey served in senior communications roles in the Obama administration at both the United States Department of the Treasury and the Department of Transportation and served as associate creative director on the 2013 Presidential Inaugural Committee. Casey also served as press secretary to former Mayor of Los Angeles Antonio Villaraigosa, overseeing strategic communications planning for the mayor in the second largest media market in the country.
“In the past year, Seven Letter has seen more than a 200% growth in our corporate communications practice. Casey will enable us to build on that foundation and continue to expand our offering to both publicly and privately held companies,” said Founding Partner & CEO Erik Smith. “Her depth and breadth of knowledge from her experience within the public and private sectors will make her an invaluable partner to not only our corporate communications clients, but to our public affairs clients as well.”
Also joining the firm are Anthony Nerantzis as a Director; Abbey Fitzpatrick, Georgia Shanker and Radeeyah Khan as Content Specialists; Annie Phifer as a Manager for Seven Letter Insight; and Hedi Haleem as Director of Administration.
“We’re incredibly proud of the team we’ve built at Seven Letter, and it just keeps getting stronger,” added Erik. “In their short time with us, Anthony, Abbey, Georgia, Radeeyah, Annie and Hedi have all already deployed their diverse perspectives to make insightful contributions to everything from crisis engagements to message research to office administration.”
Anthony Nerantzis began his career on Capitol Hill as an aide to the ranking member of the House Judiciary Committee. Prior to joining Seven Letter, Anthony was part of a leading communications firm’s Washington, D.C.-based corporate reputation practice, where he counseled both Fortune 100 companies and premier trade groups on public affairs and reputational issues.
Annie Phifer joins the Seven Letter Insight team after having worked at a market research consultancy where she specialized in conducting and analyzing research to inform brand and communication strategies, marketing campaigns, product development, and public affairs tactics. Prior to her time there, she supported federal prosecutors as a Paralegal Specialist at the U.S. Attorney’s Office for the Southern District of New York in their high-profile cases and public corruption unit.
Prior to joining Seven Letter, Hedi Haleem served as Office Administrator and Assistant to the CEO of WireWheel, a national data security software company; Assistant to the Chief Government Affairs Officer of JUUL Labs; and Assistant to the President of Discovery Channel.
Abbey Fitzpatrick, Georgia Shanker and Radeeyah Khan all join the firm after having completed the Seven Letter Fellowship Program.
Casey Hernandez, Anthony Nerantzis, Abbey Fitzpatrick, Radeeyah Khan and Hedi Haleem will work out of Seven Letter’s Washington, D.C. office. Annie Phifer and Georgia Shanker will work out of Seven Letter’s Boston, MA office.
Seven Letter is an expertise-powered strategic communications firm with offices in Washington & Boston. The firm specializes in bipartisan public affairs, corporate communications, crisis management and digital engagement. Seven Letter Labs combines technology-enabled audience targeting and award-winning creative content to shape reputation, market position and public policy among elite audiences. At Seven Letter Insight, an in-house team of data scientists blend the art and science of communication through qualitative and quantitative strategies to understand consumer intelligence and create and refine the most compelling narratives and persuasive messages for any challenge. Seven Letter has been to the PR News Agency Elite Top 100 multiple times and is a multi-year “PR News Top Places to Work” and PR Week “Best Place to Work” award winner, and senior leaders of the firm have received numerous awards for industry excellence.
For more information on Seven Letter, including to learn more about these new team members, please visit the firm’s website or follow the firm on Facebook, Twitter, Instagram and LinkedIn.